World Association of News Publishers


Mission: local – Creating local value and business in the digital world

Mission: local – Creating local value and business in the digital world

Price

  • For non-members: 150 EUR
  • For WAN-IFRA members: Free

Download

Employees of WAN-IFRA member organizations can download the report free of charge here, as a membership benefit:
(Note: You do not need your log-in – just your e-mail address.)

Attention non-members: Reports are available for purchase. Please use the contact information at right.

Summary

The local reader and advertising market constitutes the core of the regional newspaper house. In order to defend its role as “local champion” against the growing pressure from the new digital competitors, publishers houses worldwide are changing not only processes, structures and product offerings. Many are calling into question how they see their role. What role can and should the newspaper play in a local environment in which the strong position of print is weakening and people are increasingly investing their time, attention and budget in digital platforms?


Date:
2011-10-07
Language:
English
Type:
SFN Report
Number:
1
Author:
Meinolf Ellers

Author

Anton Jolkovski's picture

Anton Jolkovski

Date

2011-12-20 17:19

WAN-IFRA Reports

WAN-IFRA Reports identify, analyse and promote all important breakthroughs and opportunities that can benefit news publishers all over the world. Read more ...