Erwin van Rossem, Area Sales Manager for Q.I. Press Controls, explains that developments are currently afoot in Saudi Arabia which involve the upgrade of printing presses. Not only will these developments lead to significant improvements in product quality, but considerable savings too. QIPC – EAE needed a local partner to respond to these latest trends. Al-Qasswa's managing director, Toufic Hachicho, reports that the organisations came into contact with each other via a mutual business partner. After a close assessment of the various candidates, QIPC - EAE decided to add Al-Qasswa to its network of agents. The new partnership was officially announced by QIPC - EAE and Al-Qasswa at Gulf Print & Pack 2015 in Dubai. “Due to the successes achieved over the years by Al-Qasswa, there was really no other choice than to include this agent in our network,” explained Erwin van Rossem.

Toufic Hachicho sees the partnership with QIPC – EAE as a valuable addition to Al-Qasswa's portfolio. “In my view, QIPC – EAE is a genuine partner with products that are perfectly matched to our own markets," he explains. "Up to now, we've had unstinting support from them in every aspect of the work involved. We expect this support will continue in all matters of collaboration in the future.”

Al-Qasswa believes in the values of QIPC – EAE, which makes the organisation incomparable with some other manufacturers. “QIPC – EAE hold the reliability of the systems which provide our customers with added value in high esteem,” adds Toufic Hachicho. Al-Qasswa will market QIPC – EAE products in Saudi Arabia and sell them as the leading solutions for future success. QIPC – EAE has every confidence that they will succeed in this.

About Q.I. Press Controls:
Q.I. Press Controls develops and delivers innovative, high quality optical measure and control systems. We are globally active in the newspaper and magazine printing industry. Our total solutions are supported by a worldwide service network. These reliable systems are proven in the market of existing and new printing presses and offer our customers structural better results.
For more information: http://www.qipc.com

About EAE Engineering Automation Electronics GmbH:
The Ahrensburg-based company is active in graphic industries, automation solutions and automation technology. The company, founded in 1962 by Richard Ewert, is the leading supplier of controls, automation solutions and software for newspaper printers. EAE's solutions are being used in all areas of a newspaper printing plant – from pre press to the mailroom. Worldwide more than 550 newspaper printing plants are using EAE's control systems to produce more than 125 million newspapers each day.
For more information on EAE please visit: http://www.eae.com